For Corona, International Earth Day is a sacred day. And the company believes outdoors is where to disconnect from the daily routine and reconnect with nature. So, Corona asked for an activation campaign to celebrate this special day and create a lot of buzz. That's how the 'Corona Escape' was born - a fun day outdoors, straight from your work window to an open-air oasis with beer, nature, and music - all through a zipline. To make it happen, we mapped the targeted audience from user research and selected a company with Corona's clients to participate. By the mid afternoon, the employees were surprised to see a structure of zipline that would take them 120m down the building straight to Corona's Scape. Not many hours were need for Corona to be the trending topic on social media.

> More about Corona: www.coronaextra.com.au