Skol is Brazil’s most popular, big selling beer. They asked for an activation campaign to target the southern Brazilian audience by promoting their beer during the Carnival festival. And in southern Brazil, everyone uses the slang 'Nordestão' to refer to fierce north-eastern winds that take the peace of bathers out during summertime. Based on the dilemma 'it's bloody windy on the coast' and 'the heat is melting us in the city', we proposed to take 'Nordestão' from the shores straight to the Carnival festivities. The activation campaign engaged audience from beaches to cities by showing air tunnels that captured wind from the shores until being released to those enjoying the Carnival. For those who were looking to get refreshed during the festivities, Skol was spot on for fun and brand engagement.

> More about Skol: www.skol.com.br